Trademarks

/Trademarks

 

Trademarks

When an outsider looks at a business, the first thing they notice is its trademark. A trademark is where the identity of a business lies. It is the name and symbol under which a business undertakes its trade and commerce, which represents the company, and under whose aegis its business is conducted. It distinctively identifies an individual or organization.

In India, trademarks are regulated by the Trade Marks Act of 1999. The Act aims to provide registration and better protection towards trademarks while preventing the use of fraudulent marks.

What Can Be Trademarked?

According to the Trade Marks Act of 1999, the following can constitute a trademark:

  • Names
  • Invented or coined words
  • Numerals, letters, devices
  • Combination of colors and shapes of goods
  • Slogans
  • Domain Names
  • Signatures
  • Three-dimensional (3-D) marks

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